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On-Page Optimization and Link Building Methods

Posted By on : May 11th, 2011

SEO needs to be tackled at two stages: off-page and on-page optimization. Here we will have a quick look at on-page optimization as it is supposed to be one of the most important factors in rankings. On-page optimization encircles all the activities that you can see on your webpage right from the content to the title tags.

It involves:

  • Using the keyword and page relevant information in the Meta tags
  • Creating a good title tag that describes the page
  • Generating the body text for the visitors
  • Creating relevant page headings
  • Providing alt text to the images
  • Using keywords in the anchor text for internal and external linking of webpages, etc.

All these factors improve website’s online visibility, branding and conversions to a greater extent and it is applied for all, from small to enterprise level businesses.

These on page optimization solutions will provide higher search engine visibility for your website. It will also evaluate and determine your web popularity and the flow of target customers towards your site and serve as guide for online visitors to rate your viability.

Internal and external linking is also important which includes:

  • Identifying potential link partners by reviewing potential link candidate websites.
  • Reporting regularly on the link popularity campaign progress.

In a nutshell, on-page optimization is the intrinsic part of SEO services that enhances visibility and accessibility of your business name over the Internet and also helps to achieve higher natural search engine rankings. The overall on-page optimization should be accompanied by off-page optimization techniques for better results.