Search Engine Optimization Blog

Changing Trends in Maintenance of Search Engine Optimization Campaigns & Off-Page Optimization Strategies

admin — Thu, 18 Oct 2007 14:01:53 +0000

It is no secret that Search Engine Optimization (SEO) is the most powerful, cost-effective, and results-yielding website promotion tool, but if your optimization service provider or the webmaster is cutting off the online campaign at SEO set-up only, then it is not meeting the campaign objective fully. SEO has to be followed with well planned on-going maintenance and off-page optimization strategies to continue to improve and/ or retain the top rankings. You could agree with the fact that competition webpages for your every target keyword/ key-phrase has increased multiple folds now. A well planned on-going SEO maintenance and off-page strategies will guarantee that you continue to reap the benefits of top rankings and thus get guaranteed qualified traffic and leads for a long time.� �

We have seen in the past that a first page Google ranking vanishes in a matter of few months. There could be a lot of reasons for the same, some of which are in our control such as - Lack of proper maintenance in terms of tweaking the Meta tags, Page content, Page Navigation, HTML elements etc., based on the ever changing search engine algorithm and lack of proper off-page optimization strategies to enhance the link popularity continuously (which still plays a very important role in defining top rankings).� �

Moreover, today’s client is not satisfied by simple optimization techniques which were used in yesteryears. It’s a competitive world out there and it is but natural that clients nowadays demand add on services which will give them an edge over their competition. In this article, I would like to define the various SEO maintenance and off-page optimization strategies; one could adopt to enjoy the benefits of your top search engine rankings and thus get more traffic and leads on an on-going basis. Please note that the SEO maintenance and the various off-page optimization strategies should be pursued simultaneously to obtain maximum gain.

On-going SEO Maintenance

It has not changed much from the older days. Search engines keep changing their ranking algorithm from time to time in an effort to display the “best” possible search results. A good on-going SEO maintenance strategy should cover the following important points to keep up with these changing trends:

Re-optimization of the website to enhance the overall theme of the landing page by adjusting the keyword density, proximity etc., within the page content and Meta tags (Title & Description Tags). Re-optimization of ALT tags, Page names, Image names, Footer etc., Inclusion of additional features to improve theme of the page such as placement of links to the appropriate news, articles within or outside the website etc,. This is all about innovating new strategies to enhance the target keyword/ key-phrase’s theme on the landing page.
Re-evaluation of the website in terms of detailed study and analysis of the website and its code to identify and fix the search engine incompatible elements. By search engine incompatible elements, I mean the programming elements within the website which search engines are not able to crawl, index and follow properly such as the use of JavaScript mouseover or on-click function, use of Dynamic menu, image co-ordinates for hyperlinks etc., This also means identification and fixing of off-page issues on an on-going basis such as duplicate websites, linking with bad/ penalized websites etc., There are always multiple people working on a website so these issues might creep up unintentionally so a good on-going detailed evaluation will keep them at bay.

Off-page Optimization Strategies�

A strong SEO campaign should always be reinforced by various off-page optimization strategies. It should not only be seen as a method to get more quality links to the website but a well planned off-page optimization campaign can get you a lot more qualified traffic as well. I would at present concentrate only on off-page optimization techniques which will help maximize the website’s performance in the search engines for target keywords/ key-phrases through more quality backlinks. Before planning an off-page optimization campaign one should keep the following important points in mind:�

Clearly defined objective
Well defined steps or process
Clinically planned distribution

Some of the off-page optimization strategies which you should pursue on an on-going basis to improve your search engine rankings and enhance your qualified traffic to your website are as follows:�

On-going Reciprocal Linking:
I don’t need to stress on the importance of an on-going targeted reciprocal linking campaign with relevant websites to get more link popularity for your website. A well planned linking campaign can work miracles for your website’s search engine ranking.�

Sitemap Update:
Currently the top 3 search engines ie, Google, Yahoo & MSN have an XML sitemap feature and updating it on a regular basis will help get the changes picked quickly. This sitemap, especially Google’s webmaster console, helps study the campaign deeply and adjust the campaign elements for maximum benefit.�

Directory Listing:
There are still lots of free industry directories around which you can use to get a good backlink to your website. Though, I don’t recommend using paid directory submissions after the recent crack down by Google on paid directory listings, but free directory listings can always help improve the success of your campaign.�

Local Marketing:
Local search now accounts for over 40% of all online searches, and this figure is rising rapidly. You can take advantage of the increased website exposure through local search traffic and qualified backlinks. There are lots of local search engines, yellow pages, local directories etc. which you can make use of. Some of the more important ones are – Local.yahoo.com, Local.google.com, Maps.google.com, Local.com, Local.live.com, Citysearch.com etc. This is also useful for offline businesses or businesses without a website. A Local Search Listing provides a new source of previously untapped traffic.�

Press Release Promotion:
A well written press release with a hyperlink to your website and the products/ services section and a well planned publication strategy will not only help get instant traffic but also get your website indirectly linked from industry authority websites as well.�

Article Distribution:
Article writing with strategically embedded hyperlinks and a well planned distribution strategy still remains the most sought after link promotion and off-page optimization strategy. Both search engines and direct visitors love to spend time on it.�

Social Networking:
Social networking is in many ways similar to viral marketing. This is all about generating publicity through social media and community websites. There are various methods of social networking you could adopt such as social bookmarking, game sharing, photo sharing, video sharing, event sharing, livecasting, blogging etc. Some of the most popular social networking websites are LinkedIn.com, Facebook.com, Digg.com, Flickr.com, YouTube.com, MySpace.com, Del.icio.us etc.�

Social Bookmarking:
Social bookmarking is a way for Internet users to store, organize, share and search bookmarks of web pages. In a social bookmarking system, users save links to web pages, which they want to remember and/or share. This can be used as a strategy to build solid backlinks to your website. Some of the top social bookmarking sites are - Slashdot.org, Digg.com, Technorati.com, Del.icio.us, Stumbleupon.com, Google Bookmarks etc.�

Social Media Promotion: �
Social media is an off-page optimization strategy to promote your website’s images, audios and videos on various social networking websites, blogs, forums and niche online communities. Some of the websites you could make use of are – YouTube.com, Pownce.com, Flickr.com, Zooomr.com etc.

Contests & Freebies:�
A well planned online contest and freebies can attract both traffic and links from other websites. Everyone likes to get freebies and join contests to get prizes. Since, it is such a good promotional tool; you can attract a lot of visitors (and links) from such campaigns even if it is for a short period.�

List of HTTP status results returned with header with webpage

admin — Sat, 05 May 2007 09:50:05 +0000

200 : request completed (OK)
201 : object created, reason = new URI
202 : async completion (TBS)
203 : partial completion
204 : no info to return
205 : request completed, but clear form
206 : partial GET furfilled
300 : server couldn’t decide what to return
301 : object permanently moved
302 : object temporarily moved
303 : redirection w/ new access method
304 : if-modified-since was not modified
305 : redirection to proxy, location header specifies proxy to use
307 : HTTP/1.1: keep same verb
400 : invalid syntax
401 : access denied
402 : payment required
403 : request forbidden
404 : object not found
405 : method is not allowed
406 : no response acceptable to client found
407 : proxy authentication required
408 : server timed out waiting for request
409 : user should resubmit with more info
410 : the resource is no longer available
411 : the server refused to accept request w/o a length
412 : precondition given in request failed
413 : request entity was too large
414 : request URI too long
415 : unsupported media type
500 : internal server error
501 : required not supported
502 : error response received from gateway
503 : temporarily overloaded
504 : timed out waiting for gateway
505 : HTTP version not supported

Mobile SEO (Search Engine Optimization)

admin — Tue, 03 Apr 2007 10:16:03 +0000

Its official now, Search Engine Optimizers have moved to the Mobile SEO!
Mobile industry has witnessed “catastrophic” growth in last few years. As per a recent research there will be more than 931 million new mobile subscribers over the next 5 years. By 2007, the total worldwide wireless population will exceed two billion subscribers! With tremendous growth in mobile industry raises the scope for other allied services, one of which is Mobile search. Blog was a big story of 2005 and mobile search is going to be the next big thing for 2006.

Great numbers of mobile users are now turning to their mobile devices to find web content, products and services. According to Forrester Research, 15% of mobile services subscribers accessed the Internet from their devices in 2005, compared to only 6% in 2004. Forrester expects that number to increase again in 2006. The main growth is predicted to come from still-emerging markets, including Brazil, China, and India. As of the end of 2003, China was the largest mobile market followed by the US, Japan, Germany, and Italy. By 2009, EMC predicts China and the US will stay at the top, but be followed by India, Brazil, and Japan.

Mobile SEO experts help optimize your website to rank high on mobile search engines. Mobile SEO approaches are bit different than the conventional SEO process in a way that it’s more technical and one has to work along very limited parameters.

Mobile Search Engines:
A good list of WAP/ Mobile search engines can be found at mce_href=”http://www.palowireless.com/wap/searchengines.asp” target=”_blank”>WAP Search Engines. Some of the more popular ones are
Google Mobile
Yahoo! Mobile
MSN Mobile Search
AOL Mobile Search
Nokia Mobile Search
Technorati Mobile
4INFO Mobile Search

The two most crucial steps in Mobile SEO are as follows:
Making your website mobile search engine compatible by designing in WML 2.0 or XHTML 1.0 code. “Space” is the biggest challenge with Mobile SEO. This would mean writing short and concise title tag, description tag, keyword rich page content, keyword rich anchor text, H1, cross-linking of pages etc.,
SEOValley Solutions Private Limited is proud to offer Mobile SEO (search engine optimization) services with our development centre in India. We offer Mobile SEO consulting, planning and implementation service to capitalize on this emerging marketing vehicle.

Write to us at info@seovalley.com for more details on our Mobile SEO Services.

Search Engine Traffic Soars!

admin — Tue, 03 Apr 2007 10:15:15 +0000

The number of online searches in the U.S. soared to nearly 5.1 billion searches in December from 3.3 billion a year earlier, despite just a slight uptick in the total number of Americans connecting to the Internet, according to Nielsen/NetRatings.

Google opens business operations in Delhi, Mumbai, India

admin — Tue, 03 Apr 2007 10:14:40 +0000

Google recently marked its continued investment in India with the opening of its business operations in Delhi and Mumbai. These operations complement existing centres in Bangalore and Hyderabad, and are designed to enable Google to develop business opportunities, provide locally relevant products and services, and deliver advertising services to its users, advertisers and partners throughout India.

Optimize Website Structure

Sarvar Khan — Tue, 03 Apr 2007 10:13:33 +0000

Web site architecture is something I realize has been poorly addressed by search engine marketers. The reason is that, many search engine marketers ONLY specialize in search engine advertising, or they ONLY specialize in search engine optimization. They do not create user-friendly Web sites for a living. They do not perform usability tests on page layout, site designs, and navigation schemes”.

When website designed, site architecture can significantly assist website business in getting high rankings, whereas a poorly structured Web site can nullify all SEO efforts on the page.

Web site structure is really about organizing files and directories and binding your pages by solid link relationships because it does not deal with the HTML code itself except where it concerns the textual context of your links and navigation menus. When a search engine spider crawls your site, it follows links from one page to another. However, most spiders are instructed not to go deeper than a certain limit of links or directories away from the home page of your site.

The larger the Web site is, the more significant good site structure will be. The aim of site structure optimization is to achieve maximum exposure of your pages to the spiders. Remember that the more pages you get indexed, the more chances you”ll have for search queries on the Web being served with your results.

Marketing through Articles

Sarvar Khan — Tue, 03 Apr 2007 10:12:11 +0000

With Google’s recent update to its ranking algorithms a very popular search engine marketing strategy is again getting a fresh look, yes I am talking about article marketing. Everyone is interested in getting high search engine rankings so everybody is turning to article marketing. But at the same time it is very important that we must understand what article marketing is so that we can benefit from it accordingly. First of all we should look at what is marketing through articles –
it goes like this, we write a article of about 500-700 words related to our website theme and then submit that article to at least 50-100 article directories that are going to publish that article in less than a week or so and then there are hundreds of other websites who picks up articles from these directories. And after two or three weeks later, it seems that there are hundreds of links pointing to your site, search engine picks them up and suddenly it boosts your ranking. Over a period of time these links makes a difference when you notice a sudden improvement in your rankings after next search engine algorithm update. Now those articles related links makes the difference when your site gets higher placements in search engines. But it is only possible when you do all the above things in the right manner like try to get your article published at top article directories so that search engine gives more value to these links. Also try to find themed article directories that are related to your article. And one more thing don’t be satisfied with just hitting the general purpose article sites – make sure that you find sites within your niche that accept articles exclusively to the topic – if you can get links from them, they will be worth much more than the links you get from the big article directories.

SEOValley Launches Outsourcing Financial Services

admin — Tue, 03 Apr 2007 10:10:52 +0000

SEOValley Solutions Private Limited, a leading Interactive Marketing company with outsourcing centers located at different parts of India and currently catering satisfactorily to more than 100 live clients spread across USA, UK and Australia has endeavored to get into the Financial Service Outsourcing Industry. With a team comprising of Business Analysts, Professional Accountants, Tax Consultants, Company Secretaries, Chartered Financial Analysts etc, SEOValley aims at providing their customers with top of the line quality in services and consultations. You can check out our detailed list of services at

http://www.seovalley.com/outsourcing-financial-services.htm

Being well versed with UK and American style of Accounting and taxation, SEOValley Financial Services team is confident about tapping the financial services markets in the western countries. Moreover the SEOValley team also has the expertise and knowledge to handle financial projects that involve analysis and planning. A number of assignments that requires budgeting, forecasting and financial planning have already been undertaken and successfully executed.

Located in India, SEOValley as a reputed search engine optimization company is well known in the market for comprehensive search engine optimization, positioning, marketing and submissions, increasing your website’’s search engine exposure and drawing potential customers.

SEOValley’s Unique Free Competitive Analysis Tool

admin — Tue, 03 Apr 2007 10:07:48 +0000

SEOValley Solutions Private Limited, a leading Interactive Marketing company based in India offering SEO, SEM, Linking, Web Design and SEO Product Development services and solutions today launched a unique free Competitive Analysis Tool that will allow webmasters/ SEOs to conduct research, analyze and efficiently manage their search engine optimization and linking campaigns. You can checkout these tool at http://www.seovalley.com/seo-tools/competitive-analysis-tool.htm.

Competitive Analysis Tool It’s a unique SEO research tool to study and analyze the top 30 competition websites for your most important keywords/ key phrases in Google. It displays the top ranked web page along with its home page’’s Google backlinks and Google PageRank value so that you can easily compare your website with your top competitors and build strategy to overcome them.About SEOValley Solutions Private Limited: It is a reputed search engine optimization company which specializes in comprehensive search engine optimization, positioning, marketing and submissions, increasing your website’’s search engine exposure and drawing potential customers. SEOValley’’s dedicated team of experienced SE Optimizers, Linking Experts, Copywriters, Graphics Designers and Software Developers deliver Search Engine Optimization (SEO) campaigns that improves your website’’s online popularity. Located in India, SEOValley’’s Search engine optimization services encompass planning, implementation and reporting services across all search engines. Our proven ethical techniques and suite of SEO tools provide a risk-free guarantee to improve your search engine ratings and Internet marketing success.

SEOValley Launched New Set of Free SEO Tools

admin — Tue, 03 Apr 2007 10:07:11 +0000

SEOValley Solutions Private Limited, a leading Interactive Marketing company based in India offering SEO, SEM, Linking, Web Design and SEO Product Development services and solutions today launched a new set of free (search engine optimization) SEO tools that will allow webmasters to analyze and efficiently manage their search engine optimization and linking campaigns.

You can checkout these tools at http://www.seovalley.com/seo-tools.htm.
Newly launched tools are as follows:Internal Pages Google PageRank CheckerThis tool display the Google PR value of all website pages indexed in Google. DMOZ Listing CheckerThis tool checks multiple websites and show if listed with DMOZ directory or not. Search Engine Listing CheckerThis tool checks and lists the number of webpages indexed by Google and Yahoo for your website. Web Page Size CheckerThis tool display total webpage size with breakdown of size for images, text, code etc. Javascript Code CheckerThis tool will check if the website uses any search engine unfriendly Javascript elements. JS onclick, mouseover, rollover functions etc., are search engine unfriendly. Server Header CheckerThis tool queries server headers of a given URL.About SEOValley Solutions Private Limited: It is a reputed search engine optimization company which specializes in comprehensive search engine optimization, positioning, marketing and submissions, increasing your website’’s search engine exposure and drawing potential customers. SEOValley’’s dedicated team of experienced SE Optimizers, Linking Experts, Copywriters, Graphics Designers and Software Developers deliver Search Engine Optimization (SEO) campaigns that improves your website’’s online popularity. Located in India, SEOValley’’s Search engine optimization services encompass planning, implementation and reporting services across all search engines. Our proven ethical techniques and suite of SEO tools provide a risk-free guarantee to improve your search engine ratings and Internet marketing success.