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Obvious Mistakes that Can Kill a Local SEO Campaign

Posted By on : July 4th, 2015

Small businesses have a lot on their plate, especially with all the competition they have to face online. With search sites like Google having great power to make or break online marketing and business operations, constructing and maintaining a strong, solid website is now, more than ever, critical. Local SEO is complex and there is much room for mistakes, hence it is important to make sure that you have a solid campaign to keep your website afloat. Here are some common mistakes that can break your local campaign when not addressed immediately:

  • Lack of business listing –A common rookie mistake, not creating a business listing can definitely hurt your local optimization, simply because search engines have no way of detecting you in their radars. Creating business listings not only on Google, but other major engines is critical to getting indexed in these search sites.
  • Few, if any online reviews –Creating a strong website plays a dominant role of an online strategy, but activity shouldn’t be limited to your little corner on the web. Achieving ubiquity through online reviews and mentions is important if you want a successful local SEO campaign. This means encouraging consumers to write reviews and spark up conversations about your brand everywhere on the web, which will significantly raise your social signals, and in turn your credibility and authority, given that they talk about your business on a positive note.
  • Poor keyword strategies – Keywords are fundamental to SEO. This is a fact that will be hard to change no matter how many updates search engines make. Not using regional or location-based keywords can mean a great deal of loss to your business, especially with users being more location-specific with their searches.
  • Lack of competitive analysis – Ignoring how well competitors are doing online is also a huge mistake many online businesses make. Monitoring competition is important so you are always up to par with what others are doing in their local campaigns.


How SEO Now Goes Way beyond On-Site Optimization and Link Building

Posted By on : July 2nd, 2015

Search engine optimization is basically the process of making your site friendly and more accessible to search engines, thus helping them see your relevance in actual searches. Successful SEO, therefore, gives you better visibility and in turn better chances of connecting with consumers. The last three to five years have seen great changes in the SEO marketing landscape due in large part to the different algorithmic updates Google has introduced. There is a huge scope that the old-school processes that you implement on your website are no longer relevant today, especially with much of search engine standards being reshaped by these updates.

Link-building and on-site optimization may have once ruled search engine optimization, but SEO rankings are no longer just based on website elements like links and on-page developments. Today, SEO rankings are based on a combination of many factors, ranging from authentic, relevant, and shareable content to user-friendly instead of merely search-engine friendly web design, and many other rank-boosting factors. These however, can’t ever discount the importance of basic on-page optimization and other old-school SEO best practices that are still applicable today, like optimizing basic page attributes such as titles and descriptions and creating fast-loading, navigable pages.

Search engine optimization may seem like a complex process, but it can be summarized by simple steps that create major impact to the entire strategy, including research and analysis, identification of keyword opportunities, on-site coding and implementation, copywriting, speed and site performance testing, marketing and link building, and rankings reporting and tracking. Optimization is also a cyclic process that goes on and on and must follow the trends of the times, especially with the changing nature of searches. Search engines are constantly looking to enhance user experience by providing them with relevant search results and indices. It is for this reason that website owners should always be on the lookout for brand new strategies that matches these enhancements.


Best Online Resources to Get Yourself Started with SEO

Posted By on : May 20th, 2015

Trying to learn SEO can be quite an overwhelming feat, especially when you don’t know exactly where to start. Major search engines like Google and Bing, do their best to provide webmasters and new web owners with resources. These resources can help guide you through the entire search optimization maze, they might still be quite jargon-heavy and difficult to understand for a complete novice in the world of SEO.

While there are still no officially accredited courses for learning SEO anywhere (as far as our knowledge), the web itself is a great resource. You can find a lot of information to enhance your knowledge and get started with search engine optimization and you get guidance through its complex processes in a way that you can understand. Sharpening your SEO skills on your own is entirely possible with the help of the following online resources. The fact, the information shared comes from a very trusted resources of optimization services is a beneficial for those who want to ensure the success of their campaigns:

  • SEOValley – A trusted and fast growing digital marketing company, SEOValley is also one of the most comprehensive resources for SEO updates online, providing clients and visitors alike with valuable information about SEO and online marketing.
  • Moz – One of the most popular go-to places for SEO beginners, it has one of the best beginners’ guides for search engine optimization. Resources are also constantly updated as changes in SEO trends occur.
  • Webmaster World – Webmaster World is among the oldest and most trusted platforms for discussing important topics relating to web development and online marketing. Here, you can share thoughts with real web masters about SEO issues or browse through threads to acquire valuable information and get access to even more useful resources that can help you improve your SEO knowledge and expand your awareness of various issues that affect SEO.


How Panda and Penguin Changed SEO Forever

Posted By on : May 18th, 2015

Whenever Google algorithm updates are rumored to roll out, people would speculate how it could be the end of SEO. Algorithm updates can definitely and quite significantly impact optimization, but unlike many people believe, these updates are not necessarily killing off best practices. Rather, they alter established ones in order to better serve users. Algorithm updates, as a matter of fact, are designed to improve the efficiency and value of search results. The question remains: how did the latest Panda and Penguin updates impact SEO forever? Here are some valuable insights:

  • Overly-optimized sites have always been targets of Google updates. Google updates are always geared towards stopping sites that deliberately try to manipulate organic search results so their pages will rank well. Google’s Penguin update works to punish over-optimization, penalizing sites that show indications of manipulation and over-employing techniques that artificially boost rankings.
  • Visitor engagement matters now, more than ever. One factor is that, Google’s Panda update focuses greatly on social interaction. The ranking update puts great emphasis on visitor engagement and social signals, rewarding sites that offer high level of social interaction and visitor engagement with higher points in these regards.


Based on these major alterations, websites should therefore, be more vigilant in selecting the appropriate optimization techniques to use, so as not to be labeled as an overly optimized site. Greater effort should be put in strengthening consumer engagement through social interactions via consumer reviews, social networking, blogs, forums, and other platforms. Just the same, established search engine optimization practices such as generating relevant and good quality content remain to be an important part of optimization. A good rule of thumb would be to always follow current best practices and learning how to adjust to the changing nature of web optimization.


How Effective Keywords Landing Page Mapping Strategy Can Benefit in the Long Term

Posted By on : May 14th, 2015

If you’ve been into web marketing for quite some time, you probably know the value of landing pages when it comes to acquiring visitors and encouraging sales. You perhaps understand that a clear concise landing page that creates conversion funnel paths works better than one that is nothing but an unappealing information overload. Landing pages are indispensible and definitely beneficial, but the question is: Are you creating enough of them to better scale your lead generation efforts? The following are major reasons for adopting a keywords landing page mapping strategy:

  • More landing pages equals more conversion opportunities – The more of these you have on your site, the more opportunities available to convert your visitors into leads. Having more landing pages also offers huge SEO benefits, as search engines have more pages to index your site in searches. This means less fiddling with navigation and a smoother pathway from discovery to conversion.
  • More landing pages equals more variety – Variety is the spice of life, it is also applicable to marketing. Creating multiple landing pages allows you to target a wider variety of visitors in the way that will encourage them to convert. Varying content and marketing messages between landing pages allows you to appeal more to certain types of visitors, which means more marketing collateral—more landing pages to house offers, and ultimately more effective inbound marketing.
  • More landing pages equals more targeting opportunities – Segmentation is just as important in SEO as it is in email marketing. Identifying the different segments and buyer personas within audiences means having the opportunity to appeal to their interests, needs, and whims using more relevant and better targeted offers. The more landing pages you have, the more opportunities you have to create segment-specific content that appeals to specific audience segments and demographics.


Everything You Need to Know about Subdomains and Subfolders

Posted By on : May 12th, 2015

The great debate about the value of subdomains and subfolders in setting up websites and blogs has long baffled website owners and the differing views of "experts" are not helping much. While there is still much ambiguity where subdomain versus subfolder debates are concerned, a good way to judge between the two is to test their effects on your own site—with all these differences in opinions from SEO practitioners, it is apparent that subfolders and subdomains can have varying effects on sites, depending on how you do SEO in the first place.

One of the most important things you should know about subfolders and subdomains is that search engines treat subfolders as if they were part of a second level domain, while subdomains are treated as a different site (with less authority to boot), altogether. To understand these concepts further, you need to remember that your domain is the main folder that contains your site files, while a subdirectory or folder is a folder within this main folder. A subdomain, on the other hand, is essentially an alias—an address that can be created for any one of your subfolders/subdirectories, which an internet user can enter in a browser in order to view the subfolder or subdirectory that it is associated with.

about Subdomains and Subfolders
Whether a subdomain is worth your extra effort, especially with the constantly changing nature of optimization, or not is completely dependent on what your website needs. The following are instances when a subdomain might be worth the extra work:

  • Your website needs to exist in several languages, but require the same content in each.
  • You belong to a large organization that has multiple goals under the same umbrella—selling a popular product and developing a multifaceted community that is still tied to your URL or creating franchises/regional operations that offer the same products but require more suited content.


Why It’s Important for PPC and SEO to Work in Harmony

Posted By on : April 8th, 2015

Almost all business owners who have ventured to start their digital campaigns ask whether they should pursue PPC advertising or search engine optimization or if they should implement both. Some may argue that one or the other might be a waste of time if they already have a strong and working campaign, as both often target the same keyword sets. Others feel that they shouldn’t be paying (via PPC) for organic traffic established through SEO.

PPC and SEO to Work in Harmony

Every online marketing strategy has its pros and cons, which only means that the advantages that one practice has can potentially cover for the disadvantages of the other.  This said, it is safe to say that the subtle differences between the tactics and techniques used in PPC and SEO campaigns can complement the strengths and shortcomings of the other. However, online marketers are still divided when it comes to SEO and PPC integration, with some adamant in sticking to a single campaign at a given time, and others more open to PPC and SEO integration. Wherever you fall in this scale, the benefits of complementing SEO and PPC campaigns should not be ignored.

While SEO still rules traffic generation, (at least 70 to 80% of website traffic are generated through natural or organic search), there is no denying that the 20 to 30 percent that can come from paid listings is still a significant statistic that should be targeted through PPC efforts. This only shows that complementing your usual SEO strategies with PPC ads can help you produce even more tangible results, significantly increasing total clicks, page views, time on site, visitors, action, orders, and in turn, conversion rates, revenue, and profitability ,as you maximize your website’s traffic-generating potential. If you are skeptical about the cost of PPC, there are ways by which you can establish a more efficient PPC campaign with less expense, if you seek help from professional web marketers.


Modern SEO Best Practices that Were Non-Existent 5 Years Ago

Posted By on : April 6th, 2015

With new search engine, algorithm updates new truths in search optimization. SEO has changed dramatically in the past 5 years.  An overhaul in ranking factors is evident, not only by throwing old practices to obsolescence, but also turning some old staples into taboos that might actually hurt your rankings. Changes in SEO generally points to a greater focus on shared content, thus, requiring website owners and online marketers to be more creative in optimizing content so it can be worth sharing.

Modern SEO

A quick look at Google’s algorithm changes reveals the trend in SEO best practices. In 2010’s Social Signals update, a social engagement was added as an algorithm element. The Panda update in 2011 turned its focus on content quality, penalizing spammy sites that are plagued with duplicate content and redundant ads. 2012’s Penguin update improved focus on link quality, penalizing websites that have low-quality links. The latest update dubbed as the Hummingbird rolled out in 2013, emphasizing the importance of mobile-friendly sites and quality content. The Hummingbird update also offered continued emphasis on quality links and shareable content, while also giving importance to Google+. The updates leading up to today’s SEO trends reveal new truths as well as new taboos when it comes to SEO best practices:

  • Meta keywords and Meta descriptions are no longer considered in an algorithm, although meta descriptions still hold importance in CTR.
  • New updates outdate PageRank as it only considers a single factor—links.
  • Too many keywords on your anchor texts might hurt your SEO. Create anchor text in a way that builds links and builds up your brand.
  • Keyword-only domain names are taboo. Instead, domain names should be created based on your brand and your users’ experiences.
  • No page should have similar title tags so that you can help search engines understand the unique content of each page.
  • Duplicate content can cause major penalties
  • Social signals are important.


7 Must Have Tools for Any SEO Professional

Posted By on : April 5th, 2015

SEO is such a complex industry that involves a wide range of processes. This has led many software developers to produce an entire range of tools to help online marketers, website owners, and SEO professionals make the task a bit lighter. SEO tools can be classified into two broad categories—the ones that try to do everything (all-in-one tools) and ones that focus on a single discipline. Nevertheless, your choice of tool or set of tools should be based on what your website needs as well as the basic cornerstones of search optimization. These basic research and data requirements include rankings, link prospecting, SERP difficulty analysis, competitive link research, and analytics, among others. The following are some of the most important tools you should have for efficient SEO:

  • Analytics tools
  • Link Building tools
  • Keyword Research tools
  • Keyword Rankings tools
  • Reporting tools
  • CMS tools
  • Other online marketing tools.

These tools cover all the basic elements of search engine optimization. They come in a wide variety of configurations. Most are available online for free; others will charge you on a per use basis. Some business owners choose to outsource SEO and hire professional SEO firms to handle search optimization and other important online marketing tasks. This is a more practical approach, especially when you don’t have in house talents to do the grunt work often required by SEO.

Tools for Any SEO Professional

Many SEO tools are available for free like Google’s Analytics tools, which provide you a good insight on how your website is generally performing. Others are available for very minimal charges. The key to finding good tools to use is examining exactly what your business needs at the moment and for the long term. All-in-one SEO platforms are also a good idea if you have a good handle on basic SEO processes.


5 Old School SEO Tactics that Still Work

Posted By on : April 3rd, 2015

Search engine updates spread a great deal of fear and uncertainty among website owners and administrators. Often, these updates and improvements mean a slip on their rankings or the need to overhaul their SEO strategies to cope with the changes. However, there are certain SEO tactics and processes that are still applicable today, despite the many changes in SEO algorithms and best practices. Many old SEO practices—when done right—can help you hold your place in SERPs. These old school tactics are not expected to lose value for a very long time:

SEO Tactics

  • Forum backlinks. Automating link building is a surefire way to get penalties from major search engines. Instead of using tools and services that practice link farming, do old school link building by finding forums with closely related topics and subjects that pertain to what you do. Linking to these forums will help create a positive impact on your search engine positions.
  • Directories. Like link farming, bulk submission to different website directories won’t do your rankings good. If anything, it could get your site in trouble with web authorities. Get your website listed only in high-quality directories that are known to deliver targeted visitors. Links coming from authoritative directories along with niche directories that impose strict submission guidelines are much more valuable links.
  • Guest blogging. Guest blogging should be done with a variety of content, instead of a single, same article syndicated to several blogs. If you want to attract targeted visitors, write distinctively for every blog you wish to contribute.
  • Link pages. Maintaining themed link pages containing links to relevant websites instead of ones that contain links to every website you come in contact with is important. In any case, these tactics point to one thing—avoiding spam techniques that will only get you in trouble with search engines.
  • Geographic location pages. Search engines favor specific results that provide visitors with the exact match for their own location.