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Why It’s Important for PPC and SEO to Work in Harmony

Posted By on : April 8th, 2015

Almost all business owners who have ventured to start their digital campaigns ask whether they should pursue PPC advertising or search engine optimization or if they should implement both. Some may argue that one or the other might be a waste of time if they already have a strong and working campaign, as both often target the same keyword sets. Others feel that they shouldn’t be paying (via PPC) for organic traffic established through SEO.

PPC and SEO to Work in Harmony

Every online marketing strategy has its pros and cons, which only means that the advantages that one practice has can potentially cover for the disadvantages of the other.  This said, it is safe to say that the subtle differences between the tactics and techniques used in PPC and SEO campaigns can complement the strengths and shortcomings of the other. However, online marketers are still divided when it comes to SEO and PPC integration, with some adamant in sticking to a single campaign at a given time, and others more open to PPC and SEO integration. Wherever you fall in this scale, the benefits of complementing SEO and PPC campaigns should not be ignored.

While SEO still rules traffic generation, (at least 70 to 80% of website traffic are generated through natural or organic search), there is no denying that the 20 to 30 percent that can come from paid listings is still a significant statistic that should be targeted through PPC efforts. This only shows that complementing your usual SEO strategies with PPC ads can help you produce even more tangible results, significantly increasing total clicks, page views, time on site, visitors, action, orders, and in turn, conversion rates, revenue, and profitability ,as you maximize your website’s traffic-generating potential. If you are skeptical about the cost of PPC, there are ways by which you can establish a more efficient PPC campaign with less expense, if you seek help from professional web marketers.

 

Modern SEO Best Practices that Were Non-Existent 5 Years Ago

Posted By on : April 6th, 2015

With new search engine, algorithm updates new truths in search optimization. SEO has changed dramatically in the past 5 years.  An overhaul in ranking factors is evident, not only by throwing old practices to obsolescence, but also turning some old staples into taboos that might actually hurt your rankings. Changes in SEO generally points to a greater focus on shared content, thus, requiring website owners and online marketers to be more creative in optimizing content so it can be worth sharing.

Modern SEO

A quick look at Google’s algorithm changes reveals the trend in SEO best practices. In 2010′s Social Signals update, a social engagement was added as an algorithm element. The Panda update in 2011 turned its focus on content quality, penalizing spammy sites that are plagued with duplicate content and redundant ads. 2012′s Penguin update improved focus on link quality, penalizing websites that have low-quality links. The latest update dubbed as the Hummingbird rolled out in 2013, emphasizing the importance of mobile-friendly sites and quality content. The Hummingbird update also offered continued emphasis on quality links and shareable content, while also giving importance to Google+. The updates leading up to today’s SEO trends reveal new truths as well as new taboos when it comes to SEO best practices:

  • Meta keywords and Meta descriptions are no longer considered in an algorithm, although meta descriptions still hold importance in CTR.
  • New updates outdate PageRank as it only considers a single factor—links.
  • Too many keywords on your anchor texts might hurt your SEO. Create anchor text in a way that builds links and builds up your brand.
  • Keyword-only domain names are taboo. Instead, domain names should be created based on your brand and your users’ experiences.
  • No page should have similar title tags so that you can help search engines understand the unique content of each page.
  • Duplicate content can cause major penalties
  • Social signals are important.

 

7 Must Have Tools for Any SEO Professional

Posted By on : April 5th, 2015

SEO is such a complex industry that involves a wide range of processes. This has led many software developers to produce an entire range of tools to help online marketers, website owners, and SEO professionals make the task a bit lighter. SEO tools can be classified into two broad categories—the ones that try to do everything (all-in-one tools) and ones that focus on a single discipline. Nevertheless, your choice of tool or set of tools should be based on what your website needs as well as the basic cornerstones of search optimization. These basic research and data requirements include rankings, link prospecting, SERP difficulty analysis, competitive link research, and analytics, among others. The following are some of the most important tools you should have for efficient SEO:

  • Analytics tools
  • Link Building tools
  • Keyword Research tools
  • Keyword Rankings tools
  • Reporting tools
  • CMS tools
  • Other online marketing tools.

These tools cover all the basic elements of search engine optimization. They come in a wide variety of configurations. Most are available online for free; others will charge you on a per use basis. Some business owners choose to outsource SEO and hire professional SEO firms to handle search optimization and other important online marketing tasks. This is a more practical approach, especially when you don’t have in house talents to do the grunt work often required by SEO.

Tools for Any SEO Professional

Many SEO tools are available for free like Google’s Analytics tools, which provide you a good insight on how your website is generally performing. Others are available for very minimal charges. The key to finding good tools to use is examining exactly what your business needs at the moment and for the long term. All-in-one SEO platforms are also a good idea if you have a good handle on basic SEO processes.

 

5 Old School SEO Tactics that Still Work

Posted By on : April 3rd, 2015

Search engine updates spread a great deal of fear and uncertainty among website owners and administrators. Often, these updates and improvements mean a slip on their rankings or the need to overhaul their SEO strategies to cope with the changes. However, there are certain SEO tactics and processes that are still applicable today, despite the many changes in SEO algorithms and best practices. Many old SEO practices—when done right—can help you hold your place in SERPs. These old school tactics are not expected to lose value for a very long time:

SEO Tactics

  • Forum backlinks. Automating link building is a surefire way to get penalties from major search engines. Instead of using tools and services that practice link farming, do old school link building by finding forums with closely related topics and subjects that pertain to what you do. Linking to these forums will help create a positive impact on your search engine positions.
  • Directories. Like link farming, bulk submission to different website directories won’t do your rankings good. If anything, it could get your site in trouble with web authorities. Get your website listed only in high-quality directories that are known to deliver targeted visitors. Links coming from authoritative directories along with niche directories that impose strict submission guidelines are much more valuable links.
  • Guest blogging. Guest blogging should be done with a variety of content, instead of a single, same article syndicated to several blogs. If you want to attract targeted visitors, write distinctively for every blog you wish to contribute.
  • Link pages. Maintaining themed link pages containing links to relevant websites instead of ones that contain links to every website you come in contact with is important. In any case, these tactics point to one thing—avoiding spam techniques that will only get you in trouble with search engines.
  • Geographic location pages. Search engines favor specific results that provide visitors with the exact match for their own location.

 

Why Mobile SEO is the Next Big Thing

Posted By on : April 1st, 2015

The mobile web should be one of your target online arenas when it comes to optimization. With over 4 billion (and counting) connected smartphones in the mobile sphere, it wouldn’t be surprising if mobile use takes over desktop traffic in next couple of years. This only means that regardless of the type of business you run, the majority of your target audience will be on the mobile web and it is where you should make the effort to reach them. This said, mobile SEO also has its unique challenges, but so does any other type of marketing strategy. The key is finding the right people whom you can work with to maximize your business’ potential.  If you are willing to put your time into it you will reap great harvest as your website’s profitability rises. Mobile search marketing is only expected to grow in the next few years, changing the online business landscape as mobile searchers dominate audiences.

Mobile SEO

At least 90 percent of mobile searches today results in some form of action, whether it be visiting the business location or buying a product online. Also, the majorities of consumers are becoming more accustomed and are feeling comfortable to use their mobile devices to shop for products and services. According to statistics, 60 percent of smartphone shoppers search products that they need on their mobile before ultimately making a purchase decision. These numbers only say one thing—a business wishing to succeed requires a mobile search strategy or risk losing audiences to those who already have one.

Mobile search engine optimization is a lot like standard SEO in its most basic sense, although there are unique best practices and challenges to keep in mind. It is because of this that you should seek the help of professional SEO and online marketing service providers to help you get started as you tap into the mobile market.

 

Google Webmaster Update: Blocking JavaScript & CSS Can Affect Indexing

Posted By on : February 23rd, 2015

Google Webmaster Update: Blocking JavaScript & CSS Can Affect Indexing

A new update in Google’s webmaster guidelines has website administrators reaching for the unblock commands on CSS and JavaScript indexing. According to the Google Webmaster Central Blog, Google’s latest indexing system update helps it function better as a modern browser that includes active JavaScript and CSS. Their advice on allowing their Googlebots to access the CSS, JavaScript and image files of a website is explicit, saying that activating them will provide optimal indexing and rendering of websites. Conversely, disallowing crawling of CSS or JavaScript files in your site can harm how well their new algorithms index and render content, which can in turn result in suboptimal placements and rankings.

The upgraded system will require procedural changes for webmasters and website administrators. According to Google, users should no longer regard their indexing algorithm as a test-only system. As Google enters a new phase of development, webmasters should be advised that their rendering engine may not support all technologies and that website designs must adhere to stated progressive enhancement principles, thus ensuring engines can scan usable and supported content. Google also reminds webmasters that the speed to load a page is important for indexing and for users. Webmasters should also be reminded that servers must enable support that serves CSS and JavaScript files to Googlebots.

Furthermore, Google has also updated its Fetch diagnostic tool, which enables webmasters to simulate how the search engine crawls URLs on a website. In the past, Google’s Fetch mode only crawled URLs that correspond to a specific path requested. When successful, the crawled URL can be reviewed to check for and debug connectivity and security issues. The update to this feature is known as the Fetch and Render mode, which tells Googlebots to crawl and display pages as browsers would to your audiences.

 

Link Removal Request Techniques that Actually Work

Posted By on : February 18th, 2015

Bad links endanger your web ranking, especially in search engine results pages. One bad link can lower your search placements down the ladder, which can further lead to lost clients, reduced rankings and low conversion rates. Anyone with some knowledge on SEO, will be aware of the importance of backlinks. However, with the spread of the usefulness of search engines, strive to provide better service to their users have certainly changed. The process involves the way to evaluate links and updating web search are also shifting, putting lesser value on certain types of links, and even flagging some as irrelevant and toxic.

The broadening use of internet has improved the quality of link. It is turned out to be more important than ever, thus many businesses have been focusing on removing bad links that may cause trouble with search engines and on creating high quality link partnerships relevant to their niche. If your website has recently experienced a sudden decrease in rankings and in visitor numbers, see if you can trace the problem to your backlinks. Toxic links can pull your search engine ranking down and make you invisible, therefore there is inaccessible to your target audience. If you have discovered several harmful links during your SEO audit, best request for a link removal from the offending partner. Here are effective ways to send removal requests:

  • Use a legitimate and reliable email address to send out your removal requests if you don’t want your initiative to be ignored. Use an email address that includes the right domain so your recipients will know what they are dealing with immediately.
  • Find a reliable link disavow tool. Take Google’s advice and ask the search engine directly not to take low-quality links into account as they assess your site. However, you should still make the effort to clean your link profile and rid it of unnatural links that point to your site. Simple disavowal might not be enough to regain your standing.
  • Send requests that state the specifics of what’s going on, but remember to keep your explanation short and concise so they will understand why you are making the request.
  • Don’t be threatening as you request for link removal, as this can only make things worse for your site.

 

How to Rank Well in Local Search

Posted By on : February 16th, 2015

Constant changes can be expected from SEO standards, especially with the continuous improvements implemented by search engine giants like Google make to help improve their service to users. From algorithm changes to the growing importance of social signals, encrypted searches, and other SEO tweaks, search marketers and website administrators have a lot to keep up with.

While search engines do provide general guidelines to help websites maintain best practices, it is hard to figure out where to start to pull up rankings and get the results that you want, especially when shooting for good local SEO results. If it is local SEO you are most concerned about, your Google Places page is the best place to start. This Google leg lists down hundreds of thousands of local businesses across the globe, helping searchers and consumers make more informed decisions when it comes to their purchases and service subscriptions. As consumers search for specific search terms, Google place pages that are relevant to the search query appear in the results. If you wish to maximize the use of local SEO for your website, there are ways by which you can ensure the effectiveness of your local SEO efforts:

  • Verify your page – The first step to gaining control of your Google Places listing is to claim your business page. Once you have made your location page, make sure to verify the listing and make additional improvements.
  • Make efficient category associations – Once you get Google to verify your page, you also get the opportunity to make business category associations. Google Places will provide you with as many as 10 categories (1 primary and nine other relevant categories) to which your business can be associated during searches.
  • Be consistent with your business information – Make sure your contact details (name, address, phone number, etc.) are consistent in all web pages and links that contain them to avoid discrepancies.

Encourage people to make reviews about your business – The reviews you receive also play a part in your overall search optimization success.

 

How to Optimize Multi Location Pages for Local SEO

Posted By on : February 13th, 2015

Local optimization is challenging because the scope of being found on a particular region is narrow, on search engines. The test is fierce when you are trying to optimize for a company with multiple locations. Generating local SEO for multi-location business is more difficult than ordinary SEO. It only requires more organized way of planning based on the geographic priorities and business goals of the company. The following are simple ways to improve local optimization for your multi-location business:

  • Do a location-based SEO audit – The best way to start rehashing your local SEO approach is to know your position in your campaign. A basic location based SEO audit will allow you to determine which locations have the most room for improvements.
  • Determine geographical priorities –Ideally, you want to rank well for each of your locations, but if your resources and time are limited, it is important that you prioritize your efforts. The best way to do this is to determine the demand for your products and services in each of your locations. You can use Google’s Keyword planner to determine keyword competition and demand in your target locations.
  • Create a unique page for each location – One of the most important elements of local SEO success is having a unique page for each business location. If you have 10 different locations in 10 different cities, each individual location must have its own page on the website and must be uniquely created and optimized to rank for the services it offers and the location it serves. Ideally, your business locations must have their own location-specific social media account, a background information about the location, employee names/contact persons, and location-specific promotions.
  • Create a unique profile on Google Places for each of your locations – Complete separate profiles for each business location on Google Places for Business to increase your local rankings.

 

Few SEO Considerations When Building a New Website

Posted By on : February 11th, 2015

Search optimization should never be a secondary task. Whenever building a new website or updating an old one, keep search optimization in mind in order to meet new standards and rising consumer demands. Investing in SEO advice or a proper service from the get go or hiring a web developer aware of SEO techniques will help ensure the success of your website in terms of reaching your web goals. The following are some of the most important things that you should consider when building a well optimized website:

  • Use simple coding. With different coding languages and standards, there is an infinite ways to create a website and achieve desired results. However, this does not mean that they are all equally good. When designing a layout for a website be careful, and avoid code bloat, which is proven to be a danger for your website. Make sure to avoid unnecessary code, this will make end-user friendly, and also abide by all SEO standards.
  • Consider blogging. With the rave about content, it is definitely important for your website to generate new content whenever possible. An integrated blog not only helps you generate fresh content, but also helps build your authority and makes your brand more personable and approachable.
  • Consistency is the key. Be consistent in the way you style and code content and pages. Consistency across the website will help establish your brand and will make it easier to maintain the website. It also reduces the chances of things looking weird, misplaced or breaking the flow, especially when viewed across different platforms.
  • Guarantee speed. The speed at which your site can be browsed creates a great impact. Firstly, the user gets highly impressed if the site can be browsed faster. Often the speed of your site allows other cliché go un-noticed. Secondly, it plays a dominant role in ranking the site in terms of search optimization techniques. There are ways to avoid stuffing your site with slow-loading elements and maintain speed., such as keeping your code simple, choosing a good host country, minimizing JS, CSS, and HTML files, and avoiding heavy images and similar types of elements.

  • Keep responsive design. Having a responsive design is crucial, especially for searches done on mobile devices. The responsiveness of a website can directly impact its user experience, rankings, and traffic.