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A Beginner’s Guide to Getting On-Page SEO Right

Posted By SEOValley on : February 23rd, 2017

A successful search engine optimization campaign begins at the grassroots level, starting with on-page SEO. Good on-page optimization does not only make a page rank higher—it can also earn more traffic from social media sites, convert visitors, and inspire sharing and linking across the web.

A Beginner's Guide to Getting the On-Page SEO Right

But with so many tasks involved in on-page optimization and endless lists of ‘best practices,’ beginners are often overwhelmed. This newsletter is our attempt at condensing the tenets of effective on-page SEO into an easy-to-digest guide.

Below we list the qualities that make up a well optimized page. If you want to be successful in on-page SEO, make it your goal to give your pages the following qualities:

Uniquely valuable

A well optimized page is authentic and goes beyond self-promotion. The quality of the content is perceptively higher than what can be typically seen in other pages. Proper on-page optimization means using remarkable multimedia, image, and text to make a page useful and relevant to visitors, ultimately prompting them to stay longer and explore some more.

Crawl/Bot accessible

The URL is ideally static—no dynamic parameters. Content is exclusive to the URL. Moreover, content should load in the HTML of the page instead of JS, iFrames, or AJAX. Visitors shouldn’t have to click more than four times within the site to reach a particular URL, and redirects from older or other versions of a page use rel=canonical or 301. If redirects occur, they should be direct (instead of going through redirect chains). Meta robot tags should enable indexing and crawling, and robots.txt file must not ban crawler access.

Provides superior user experience

On-page optimization means making navigation and content easier to understand. The design of the page should be user friendly, aesthetically pleasing and true to the brand, and the layout should make scanning the page easy. The page should also load fast; preferably, it should take no more than 0.5 seconds to respond and less than 4 seconds to load. The content should load properly on any browser or device, too.

You can use engaging videos, images, and diagrams to make the page look attractive, but do so sparingly to avoid overcrowding or overwhelming the reader. These elements—when used properly—can increase the time visitors spend on your page while reducing bounce rate to boost user interaction ranking.

Designed for social media sharing

The URL of a well optimized page is descriptive and catchy enough to get attention when shared on Facebook, Pinterest, and other social media platforms. Be sure to provide sharing options that make it easy for readers to post your content on their social media accounts.

Keyword targeted

Use primary keywords on the headline of the page and repeat them at least twice in the content. These words should appear in the URL, too. Make sure that the page targets the right intent and contains related keywords and phrases.

Integrates rich snippets, meta data, schema, and authorship

Page content must be associated with the publisher or author in the markup using Google+ rel=”publisher” or rel=”author” attribution. The page should likewise have the schema.org microdata markup and Google’s rich snippets as appropriate to the topic or content. Use secondary and primary keywords in the page’s meta description to encourage click-throughs from social media and search engine results pages. Avoid meta keywords unless they are for internal searches, and remember to administer hreflang as appropriate to a language or country.

The best way to get on-page SEO right is to hire specialists like SEOValley. Our optimization experts have more than 15 years of experience and extensive knowledge in SEO and website evaluation. Contact us today for on-page SEO with guaranteed results.


6 Critical SEO Mistakes You Shouldn’t Make In 2017

Posted By SEOValley on : January 31st, 2017

The verdict is in: Search engine optimization will be more important than ever in 2017, playing a huge role in comprehensive digital marketing. And with Google expected to shake up search algorithms even more this year, keeping up is going to be challenging.

6 Critical SEO Mistakes You Shouldn’t Make In 2017

#1: Ignoring long-tail keywords

It’s time to look at search from your target customer’s perspective. Failing to recognize search engine and user preference for long-tail keywords can cause you to miss out on enormous opportunities. What terms do people use to refer to your website’s products or services? Perhaps the keywords you consider to be correct mean something else for them. Maybe the keywords you are targeting are too generic.

To make sure that you don’t make this SEO mistake, be sure to carefully conduct background research prior to optimization. Consider using tools such as SEMrush, Google Trends, Moz Keyword Explorer, and Google AdWords Keyword Planner to get started. Shift your attention to long tail keywords—those highly specific, four- or five-keyword phrases that customers type into the search bar in efforts to find exactly what they want to buy.

#2: Keyword stuffing

Do you still cram a lot of keywords into your content? Stop doing that this year. ‘Keyword stuffing’ is tantamount to spamming in the eyes of search engines (especially Google). It will hurt your SEO campaign and make your content look unnatural to human readers, causing them to turn away from your website.

Instead of obsessing about keyword density in 2017, focus on LSI (latent semantic indexing) instead. This semantic search technology is used by Google to recognize the topic and intent of your content. You do not have to spam your content with a lot of target keywords to make it relevant in a search engine’s eyes.

#3: Too many redirects and broken pages

You lose page authority when you redirect pages incorrectly, especially if your action creates problems for Googlebot. Hence, when moving content, be sure to use 301 redirects rather than the temporary 302 redirect, which is considered to pass no link authority. By verifying your redirects, you can be confident that Google will recognize and index your content even after you move it.

Another thing: Avoid decommissioning the content’s URL even if you think it has become outdated. This especially important if that page is ranking and driving a lot of traffic to your site. Instead, redirect readers to another page with fresh content on your website.

#4: Plagiarizing and copying content

It is hard to believe, but many SEO professionals continue to make this mistake. They still think they can get away with using content ‘spinning’—only to be penalized for spamming later on. History has shown that duplicate content doesn’t work, and it never will. So instead of ripping off content from other sources, it’s time to invest in creating meaningful and original texts that add value to the site and provide users with actionable information.

#6: Doing it all by yourself

If you have too many clients on your plate or simply want to have more time to devote to other aspects of your business, it’s time to get outside help. Consider working with a leading SEO service provider like SEOValley.

We regularly partner with social media marketing, web design, online marketing, and smaller SEO companies from around the globe. From the US all the way to the Middle East, we work with SEO resellers and optimization professionals, providing full-service SEO services that deliver real, measurable results. Contact us for more information.


How to Better Utilize Filters in Magento Sites for SEO Benefit

Posted By SEOValley on : October 13th, 2016

Magento is a great eCommerce platform, but it has its limitations. Its Layered Navigation feature—which is commonly used by online merchants—can be painful from an SEO perspective. For a serious ecommerce site with thousands of filters and products, Layered Navigation creates loads of terrible URLs with identical page titles, identical descriptions, and near-duplicate (or duplicate) content.

Utilize Magento Filters SEO Benefit

Many of our ecommerce clients use Magento and it’s our job to ensure that their websites remain optimized for search engines despite this fact. So over the years, we have developed Magento SEO techniques that everyone can use—and we are happy to share them with you.

Technical optimization of Magento could become complicated, however it could be done if you have a good understanding of the basics. For this short tutorial, we are going to assume that you have a knowledge of fundamental SEO. Hopefully, these tips help you better utilize filters in Magento sites for improved SEO.

Band-Aid Solution: Block All Layered Navigation Pages from Indexing

If you are completely new to the Magento platform and have no clue how to properly set it up, make sure that all pages created by Layered Navigation are not indexed by Google. This is a quick fix you can do yourself until you are able to learn more, or until you can get an SEO agency to help you. How do you block these pages from indexing? Simply place a noindex tag in the <head> section of all the pages generated through “Filters”.

Use a Layered Navigation Extension

We recommend Improved Layered Navigation by Amnasty, which has helped thousands of online store owners optimize their Magento ecommerce websites’ navigation. This extension lets your customers find exactly the products they need while solving Magento’s common SEO issues.

Do you sell many different brands and want to open all your brands pages for indexing because you think you need them to acquire relevant search traffic? Improved Layered Navigation from Amnasty allows you to build beautiful and easy-to-use brands pages that look just like regular categories. It also lets you to quickly add unique content, META description, CMS blocks, and so on for maximum SEO impact.

Likewise you can allow to open filtered results for indexing, but make them much more search friendly, with optimized URL and unique text.

You can improve the functionality of your filtered pages to apply a combination of several filters for PPC, for long tail keywords, for special deals, etc.

Keep Tweaking
Never lose sight of your main goal for optimizing your Magento site: that is, to give your customers the pages containing the products they came there to see. Regularly review your website especially if you are constantly adding new products.

Are there new search queries you want to rank for? Then keep building pages with filtered products for these queries. The key is to plan way in advance because it takes Google some time to deindex duplicate pages, especially if you have hundreds or even thousands of them. After your website is re-indexed, see how well you are performing in search and fix the remaining duplicate or unwanted pages right away. You might have to change settings, deindex or index pages with filtered results, and do other adjustments based on your SEO data.


Out of the box, Magento is reasonably fine in the SEO front. But if you want a solid high-ranking website that sells all day long, then it’s a good idea to use these tips.

DO YOU NEED MAGENTO YOUR WEBSITE REVIEWED? If you need experts to check your Magento install, contact SEOValley. We can deliver a full report of the improvements you need for your site.


How to Perform SEO Content Audit That Gives a Push to Organic Search Traffic

Posted By SEOValley on : August 9th, 2016

To be frank, content auditing is a painfully time-consuming process. It’s a massive project that you might not have time for if you have other priorities. That said, it is necessary if you are serious about ranking better for your targeted keywords.

How to Perform SEO Content Audit That Gives a Push to Organic Search Traffic-min

You don’t have to undertake the entire audit process alone, as you can always delegate the data gathering functions to someone else in your organization or even outsource the task to an SEO company. You can also choose to audit small sections at a time during your free hours. You might also look into tools that automate some parts of the data gathering process. And of course, you can always count on a SEO agency like SEOValley to do all the hard work for you.

Why do an audit?

Conducting an SEO content audit helps you spot any weaknesses in your website’s optimization strategy. It forces you to catalog word counts, tags, images, and other such elements associated with all of your content assets and compare them to your page rankings. Ultimately, an SEO content audit lets you pinpoint what changes are necessary to improve your website’s organic search performance.

Step 1: List all your content assets in a spreadsheet. 

A crawling tool such as Screaming Frog can help you quickly identify all your URLs. You can also manually enter each URL into a spreadsheet as you go. Be sure to leave enough columns for all the data you will gather in the next step. We suggest gathering the SEO data points listed below, but of course you can add, delete, and modify as necessary depending on your goals:

Potential SEO data points to gather:

  • Page Title
  • Target Keyword
  • Page Headings Used
  • Meta Description
  • Inbound Links
  • Images
  • Image ALT Tags
  • Last-Updated Date
  • Page Entries and Exits
  • Page Visits (measure for at least three months, if possible)
  • Average Time on Page
  • Page Bounce Rate
  • Broken Links

If you are also interested in content marketing apart form SEO, add the following data points to your list:

  • Word Count
  • Content Type (whether article, blog, infographic, landing page, etc.)
  • Condition (evergreen? out-of-date?)
  • General Topic
  • Tags / Categories
  • Content Owner
  • Author
  • Number of Comments and Social Shares
  • Desktop and Mobile Accessibility
  • Conversion Data

Once key data points have been determined, it’s time to input data. Here are some tips:

  • Screaming Frog is a great tool for generating page title tags for the URLs you want to track.
  • Use Google Analytics to see page visits, average time, and bounce rates.
  • A social metrics plugin can show you how many times a page or post has been shared on social media.
  • Use the marketing automation program Act-On to determine conversion data.

Step 2: Give each page content a score.

Once all data gathering tasks are done, go back to your list and assign a score to each page. You can use an “A-to-F” scale, where “A” is given to high-performing pages while “F” is given to those that don’t help your SEO at all. 

Step 3: Analyze your data.

It’s time to establish ‘recommended actions’ now that you have all the data you need. There are no rules or formulas here; the key is to look at your data and identify trends that will help your recommended actions. Some questions to ask yourself:

  • Do visitors stay longer on blog pages with videos than they do on text-only pages? This might suggest that it’s worth allocating more of your content creation energy to producing or sourcing useful videos.
  • Are conversion rates higher for certain text formats, like lists? Then you might want to create more bulleted or numbered posts in the future.
  • Are your text posts being shared on social media? If not, why do you think that is? Perhaps, you are reaching the working audience, or perhaps you are creating content on topics no one cares about. Rethink your approach.
  • You might also want to look at all the pages with “C” scores and lower. Should you rewrite or remove them altogether?
  • Which of your pages have the highest conversions? Perhaps you should create more content pieces similar to them.

Use the data you gathered in your SEO content audit to formulate at least 5 action plans. Set a deadline for each task to ensure that they get done.

And whatever you do, don’t fall into the trap of analysis paralysis. Seek the most obvious patterns and work on them first. Keep on regularly tracking your metrics and refreshing your content audit spreadsheet to take note of any shifts and remedy issues before they start to affect your website’s performance.

Think of an SEO content audit as a continuing intelligence gathering tool.  By carefully keeping track of your content and assessing their impact on your rankings, you can make better SEO and online marketing decisions in the future.


How to Perform a Detailed Technical Audit to Identify & Fix Technical SEO Problems

Posted By SEOValley on : July 25th, 2016

In order to push organic search rankings to optimum levels, we know from experience that a website’s technical SEO needs to be perfect or at least near-perfect. After all, any technical issues can make it harder for search engines to crawl and index a site—and this can cause lower rankings and less traffic.

Technical Audit

That is why here at SEOValley, we conduct a thorough technical audit process covering all the important aspects of technical as well as on-site SEO. No stone is left unturned. The goal of this audit is to ensure that every component of these key areas are identified, reviewed, and resolved. This process has been very successful, and we want to share it with readers of our blog. Below is a checklist of items we watch for whenever we conduct a technical SEO audit:

Information Architecture

There are three main areas to inspect: site navigation, labeling and naming conventions, and directory structures. 

Site navigation needs to be intuitive; users must be able to find what they need and find it fast. Grouping similar product categories or content together can improve site navigation. Labeling using targeted keywords is also important. Finally, directory structures must not be more than 3 folders deep.

Crawling and Indexing Issues

A page that can’t be crawled can’t be indexed. It’s important to resolve any 404s on your site and rethink content on Flash, iFrames, or AJAX, as well as links embedded inside JavaScript. Ensure that none of these scripts or technologies are blocking search engine crawlers from indexing your pages.

Server Response Codes
Make sure that if there are any redirects, they are 301s (not 302s). 301s are search friendly and can pass on PageRank.  Use Pingdom Tools and Webconfs to check if there are any redirects on your website. You also need to fix broken links. To find them use Screaming Frog or Xenu Link Sleuth.  Google Webmaster Tools likewise provide detailed lists of broken links and pinpoint the pages from where these broken links originate.

Duplicate Content Issues

It’s a well-known fact that duplicate content can diminish your organic rankings. When Google accesses and indexes multiple versions of a page, it will most likely will filter out everything but one version. It has full control of what gets filtered—not you.

The easiest and most cost effective way to check if you have duplicate content issues is to check your pages on CopyScape. Many e-commerce websites unwittingly use duplicate content because they rely in the manufacturer’s product description, which is also used by other retailers. To avoid this, vary your content. Make the product description unique by adding a few comments.

Dynamic URLs

Do you have an e-commerce site? Your products are probably pulled from your database and/or have some kind of ‘session IDs’ in them, making your URLs unfriendly, with special characters tend to trip and trap the bots. Keep in mind that search engines prefer simpler static URLs to dynamic ones. To prevent any problems, implement a ‘URL rewrite’ solution.

Site Loading Time

When your site loads slowly, your visitor drop-out rates go up, and conversion goes down. Make sure to audit for heavy images, excessive use of scripts, Flash files that increase page weight, and heavy images. Your home page should weigh no more than 130K and all your other pages, no more than 180K.

Google, in particular, has been known to reward faster loading websites, so it is important that this aspect is covered by a technical site audit. Aside from Google Webmaster Central, tools such as Pingdom and Gomez can help you check your loading time.

A technical SEO audit can take many hours to accomplish especially if your website is highly complex. Many experts recommend breaking down the process into two phases. First, create a scorecard that lists all the targets and metrics suggested above. Then, formulate recommendations. Don’t have the time or the technical expertise to handle your own site audit? Let SEOValley help you. Call us at +415 670 9746.


Why Google Doesn’t Announce Any Panda Updates and What to Do if You Still Have Not Recovered from It

Posted By SEOValley on : July 18th, 2016

Have you noticed that Google has made fewer algorithm update announcements in the recent years? Since 2012, update announcements have been dropping. The search engine giant seems to be quieting down—and experts say that the reason is this: Google Panda has become part of its core ranking signals. We won’t be hearing about typical Google Panda updates anymore.

Google Panda Updates

Google has also been investing in artificial intelligence not only to create better search results, but also to allow its engineers to roll out constant algorithmic adjustments right under our noses. Updates are no longer the drastic shakeups we are used to seeing; they are now subtler and more intuitive. In fact, most users hardly notice these changes at all.

With the decline in the number of formally announced updates is the rise of unconfirmed updates with no names. SERP trackers, as well as webmasters, are constantly reporting major shifts, but Google never officially confirms any updates.

So what does this mean for the SEO community? Now more than ever, there is a need to vigilantly ensure that our websites satisfy all of Panda’s quality guidelines. And if you have yet to recover from Panda penalties, here are some things you can do:

  1. Get rid of duplicate pages.

Log in to your Google Webmaster Tools account and go to HTML Improvements. Check if you have many duplicate pages. This is especially important if you are an e-commerce site and you use a content management system that automatically creates duplicate content. Check if there are duplicate Title tags. If you find any, then its likely that the content on those pages are duplicates, too. Delete them or use NOINDEX and NOFOLLOW commands.

  1. Make your site leaner.

Check how many of your pages are indexed, and then get rid extra pages that are thin, snippet pages, duplicate content pages, or unauthoritative pages because they can really get you into trouble.

To check how many of your pages are indexed, go to Google and type in “site:domain.com” (without quotes). How many pages come up? Having an absurdly high number of pages can be a sign of a problem and should prompt you to identify all pages that are thin or duplicate so you can delete or archive them.

  1. Assess and improve the quality of your content.

    Read your pages and ask yourself—is anyone truly going to find value in it? Panda targets pages that do not provide any value. If you are obviously simply trying to rank for a long-tailed keyword, Panda can tell. You need to either delete or improve those pages, or combine several thin pages into one authoritative resource. 

  1. Strengthening user engagement.

Aim to increase your site’s social interactions via social networking, comments, forums, and consumer reviews. This is a great way to generate good content that is both useful and relevant.

Recovering from Panda is all about improving site quality and user experience. Take time to audit your entire site and get rid of low-quality pages. Always be updated on the current best practices in SEO and learn how to go with the flow. Web optimization is ever changing, so what worked before might no longer work today.

Most importantly don’t quit. There have been many success stories of recovery, and you can be one of them. Many websites that have been hit by Panda recovered just after just a few months because they put all their efforts into improving the quality of their content and the experience of their users. You can do that same.

It’s also a good idea to work with a Panda Recovery expert such as SEOValley. We have helped hundreds of websites get back in the game. Talk to us today about our Panda Recovery solutions.


Why Benchmarking is Significant before SEO—And How to do it Right

Posted By SEOValley on : July 6th, 2016

Benchmarking your site’s current performance allows you to track and compare improvements over time. It is fundamental to a successful SEO campaign. This is why SEO experts worth their salt will always benchmark your current performance before they even begin to plan your SEO strategy. Benchmarking allows them to see exactly where your site currently stands and track performance enhancements month-to-month.

Why Benchmarking is Significant Before SEO


When it is done right, benchmarking can provide crucial information about which campaigns and strategies are working and which ones are ineffective. For example, it might show you that only 10% of your pages generate the majority of incoming traffic. You can then focus on the SEO elements that make that 10% successful while adjusting or even removing pages that are inefficient or counterproductive. 

Top Key Performance Indicators to Benchmark Before Starting an SEO Campaign

Successfully benchmarking your SEO information starts with knowing which elements and metrics to track. We have listed below some of the most important elements:

  1. Number of Pages Indexed by Google

This is one of the most vital and easiest metrics to benchmark. Simply go to Google Search and enter “site:yourwebsitename.com” into the search bar. The results will show you all the indexed pages on your domain name.

You might be wondering: Why it is important to benchmark the number of indexed pages? Because this information is a fantastic way to see, overall, how your website looks on Google. It may help you identify any coding errors, duplicate pages, and poorly written content that haven’t been indexed. It also sets the stage so that your future SEO efforts can ensure proper indexing.

  1. Organic and Referral Visits

Using Google Analytics, you need to have a record of how many visitors you are currently getting and from what sources. This will allow you to assess if your future SEO campaign is bringing in more organic traffic over time, and if your future strategies can increase the number of referrals.

  1. Social Media Stats

Do you have social media accounts like a Facebook page? Then it’s wise to measure your current social media presence—such as the number of followers or fans you currently have, number of shares and likes, and other such figures. Tools like BrightEdge can help you determine the share rate of your content across Twitter and Facebook. As you roll out your SEO and social media strategies later, you should notice improved numbers.

  1. Number of Keywords

You can use SEMRush.com to determine approximately how many keywords you are currently ranking in the top 10 for, as well as find out how the non-branded branded vs. mix looks. Hopefully. Your SEO campaign will increase this number over time. If this number remains flat—or worse, declines—then you’ll know that your SEO strategy is not working and needs revamping ASAP.

Understanding what keywords perform best also gives you a clearer picture of what information your target visitors are looking for. This ultimately helps steer your future content strategy to the right direction.

  1. Backlinks Profile

Link authority remains an important benchmark for SEO. Google has penalized websites with low quality links, but it continues to reward those that attract relevant links from reputable websites. Your backlink profile is still a powerful indicator of SEO success. Fortunately, it’s easier than ever to generate a list of all websites that link to yours because of tools like Majestic.  By benchmarking your links, you can also audit link quality and disavow spammy links that can hurt your search rankings. You can then plan your SEO strategy around building legitimate links going forward. Some experts also recommend that you benchmark your competitor’s backlinks. Do they have a better link profile than you? Figure out why—and then do something to outperform them.

Benchmarking these key metrics is absolutely vital for tracking SEO performance down the road.  Need help? Let our experts at SEOValley do all the work so you can focus on other important aspects of your business. We have more than a decade of experience and expertise in SEO, so you can trust our website benchmarking, auditing, and evaluation skills. Call us today.


Things to Consider When Creating a Disavow File

Posted By SEOValley on : June 16th, 2016

Bad links or unnatural links could be pointing to your website, hurting its reputation in the eyes of search engines—most notably Google. They can eventually push your rankings down and cause you to lose a lot of online business. How do you deal with these bad links? The solution may be to create a disavow file. We have some tips to help you use this strategy to its full potential.

How Does the Disavow Tool Work?

The traditional way of removing bad links is labor-intensive and time-consuming; you have to contact the webmasters of the sites linking to you and politely ask them to take down the link. They may or may not respond. It might take months for them to even see your request, and they may also refuse to take the link down. In other words, you are completely at their mercy.




Using Google’s disavow tool gives you some of the power back. ‘Disavowing’ links lets Google know that you do not want those links to pass ranking signals to your website. When you disavow a link, you are basically telling Google to ignore it because it does not conform to quality guidelines and you are unable to remove it manually.

In its simplest terms, the process of disavowing involves creating a disavow file and sending it to Google. It’s a lot more complicated than that, though. To ensure that your disavow request will not be ignored, you need to carefully follow the steps that Google requires. You also need to keep the following tips in mind:

1. Make an audit spreadsheet to check which links are truly ‘bad.’

Use a third party service to get a list of all your incoming links. Some of the best services can organize the links into a format that is easier to read and manage. If your website has over a thousand domains linking to it, consider using Majestic.Com, ahrefs.com, or https://moz.com/researchtools/ose/. You can then combine the links into a single spreadsheet such as Google Docs or MS Excel. From there, you can break the URLs down to subdomain level, eliminate duplicates, and audit.

2. Use the disavow file with caution.

Using Google’s disavow tool incorrectly can potentially harm the entire performance of your site in the search results. Google recommends disavowing backlinks only if you think that there are plenty of artificial, low-quality, and spammy links pointing to your website, and if you think that these links are causing issues.

3. Remember: The disavow file will be processed completely by a machine, not a person.

Google employees will not read your disavow file. It goes through an automated process. Hence, comments are merely for your use—no one else will see them. Insert comments only where they might be useful for you, such as when you edit the disavow file later. Don’t forget to use Textedit (Mac) or Notepad (Windows) to create a text file.

4. Uploading a new disavow file will completely rewrite the old file.

If you want to add new domains to your disavow list, simply update your old file and add the new links, then re-upload that edited file.

5. As soon as you upload the file, Google applies the disavow commands to each link as it crawls the internet.

A nofollow tag will be applied and those links will no longer be given weight in the algorithmic calculations for your website. Take note, however, that if your website has been slapped by Penguin, you are not likely to see the changes immediately. You must wait until Google runs the algorithm and gathers new data about your links.

SEOValley can guide you through the intricacies of creating and uploading a disavow file for Google. Our team of SEO experts possess the perfect blend of strategic thinking, knowledge, and innovative approach to help you improve your website and search ranking. Contact us today and request a free SEO analysis in our website.


Google Analytics Setup Mistakes Even Professionals Make

Posted By SEOValley on : June 14th, 2016

Google Analytics is one of the most commonly used tools for tracking and reporting website traffic. It is free and has certainly helped a lot of businesses make better and more intelligent online marketing decisions since it was launched in November 2005. With Google Analytics, you can identify and understand the people who are visiting your website—how often they go to your site, what they click, their navigation paths, and the pages and links that influence their purchase or download decisions. This tool also lets you determine the efficiency of your website in generating conversions, shopping cart abandonment, and click-throughs.




You can easily set up Google Analytics on your own, but you need to be careful when doing so. Any mistake can prove fatal to the success of your online marketing campaign. Here are some of the Google Analytics setup mistakes even professionals make—and how you can avoid them:

1. Not Linking Your AdWords Account with Google Analytics

Linking Google Analytics to AdWords can be helpful if you want to analyze and understand how people who click our ads interact with your website. Doing this also lets you track your pay-per-click traffic more accurately as you can import Google Analytics transactions and goals, import remarketing audiences, and view GA data in AdWords reports.

2. Failing to Set Up ‘Goals’ and ‘Funnels’ for Your E-Store

‘Goals’ refer to the actions you want your visitors to make when they visit your website. For example, your Goal might be to bring potential customers to a destination page—this could be a page displaying a product you are selling or a page for subscribing to your newsletter, for example. When a visitor completes a Goal, it becomes a ‘conversion’ in Google Analytics. Meanwhile, the ‘Funnel’ is the path you expect your visitors to take on their way to a specific Goal. You can define Funnels as a series of URLs to set the sequence of pages you think the visitors are likely to take to arrive at a Goal.

Defining Goals & Funnels for your site is vital if you want to increase sales—and yet even professional SEO practitioners sometimes forget to do this. Goals and Funnels can be very rewarding when used properly and provide exceptional intelligence to make business decisions.

3. Incorrect Code

A lot of errors can happen when you customize the Google Analytics code, causing data mismatch and tracking code problems. Some of the most common issues include:

  • extra characters and whitespace
  • using the incorrect snippet and viewing the wrong account
  • letting other scripts run on the page, and

When customizing the tracking code, remember that the function names are case sensitive. Moreover, take note that the Boolean values must not have any quotes.

4. Having Someone Else Run Your Google Analytics Account

You can outsource the creation of a Google Analytics account to a reputable company, but make sure that you maintain all-access rights to it. You should be able to view the change log to see and monitor activity in the account. Seasoned SEO service companies will create a separate account for you and grant all admin rights to you. If you prefer to create your own account, be sure to provide access only to trustworthy individuals and apply restrictions as necessary.

5. No Campaign Tracking Set Up

Do you get a lot of non-direct traffic from multiple sources, such as email campaigns, PPC ads, affiliate marketing, and display ads? Google will treat them all as ‘referral’ traffic. By default, Google Analytics will only show you the ‘medium’ and ‘source’ information of this referral traffic. So if you want more information about the marketing campaigns that are sending you referrals, then you should add ‘campaign tracking’ variables to the end of the destination URLs of your ads. This process is called ‘tagging’ and can be done through Google URL builder.

These are just 5 of the most common Google Analytics set up mistakes even professionals sometimes make. To avoid these errors, seek help from the highly experienced experts of SEOValley. With more than a decade of expertise and experience in SEO, our team is highly qualified to ensure an optimum Google Analytics setup with your specific needs in mind.


3 Third-Party Analysis Tools to Find Those Hidden Opportunities

Posted By SEOValley on : June 13th, 2016

Analytics and data tracking are crucial to the success of any internet marketing campaign. You need to measure how well your website is performing to see if you need to make some changes or improvements. A number of different tools are available for tracking and analyzing data, and if you use them correctly, you can find opportunities to adjust your budget, refine your internet marketing strategies, and explore options that can possibly generate more ROI. Some of these tools are from third party websites and can be adapted into your search engine marketing program. Here are three of them:

1. SEMRush
SEMrush is aimed at digital marketing professionals who are looking for an easier and more scientific way of finding profitable keywords. This tool can help you define optimization goals, improve the visitor and user experience in your website, and create highly targeted content. SEMrush offers online marketing tools that let you acquire indispensable data for developing effective link building, advertising, and SEO strategies. It can make your online marketing activities more efficient and allow you to monitor the performance of your website conveniently.
If your goal is to (1) find highly targeted keywords and use them to optimize your content, (2) audit your website to find technical issues, and (3) determine the most profitable pay-per-click keywords for bidding, then SEMrush is highly recommended. You can likewise use this tool to track your website ranking and monitor if it is going up or down.That’s not all, though. SEMrush can also help you keep up with the results and online strategies of your competitors. The analytics reports provide insights into the strategies of your competitors in link building, organic and paid searches, and display advertising.To get started with SEMrush, consider requesting a demo or try it before committing to a monthly or annual plan. SEMrush offers three plans: Pro, Guru, and Business. Getting an annual plan may help you save up to $1,100.

2. Majestic.com
The popular Majestic.com marketing search engine is a vast link intelligence database that is designed to give you a sense of how websites relate or link to each other.
Majestic is recognized for creating the most advanced link intelligence API. SEO professionals can use Majestic to compile pitches, find potential clients, audit websites, manage their portfolio, and report on their progress. Media analysts find Majestic helpful in discovering what is out there and what factors are currently influencing web trends. Entrepreneurs can use Majestic to track their social media marketing campaign or SEO, measure success, and prepare for more business opportunities.Majestic offers plugins and extensions for browsers like Firefox and Chrome to bring data right when and where you need it. There are tools for exploring up to five years’ worth of your competition’s history data, too. Different licensing levels and price points are offered to suit your requirements. There are currently four different plans at reasonable prices. You can go for a monthly or an annual subscription.

3. Screaming Frog SEO Spider
This website crawler lets you crawl websites to obtain crucial onsite elements you can use to analyze from an SEO perspective. You can download Screaming Frog SEO Spider for free if you want to try it and see how it works for your needs, or buy the licensed version to get access to additional features. The free version gives you access to most of the basic features of Screaming Frog, with a crawl limit of 500 URLs.
Screaming Frog’s ‘SEO Spider’ tool is particularly useful for quick crawling and analysis, so you can make more informed decisions as soon as possible. You can use it to find broken links, find permanent and temporary redirects or perform full audit redirects, analyze meta data and page titles, discover duplicate content, extract data, review directives and robots, and generate XML sitemaps. SEO Spider can be integrated with Google Analytics, too. That way, you can fetch user data like bounce rate, conversions, sessions, transactions, and revenue for a landing page.

SEOValley can provide you with a free SEO audit to help you utilize these third party for comprehensive analysis. Our 10 years of extensive SEO knowledge, website review expertise, and experience enable us to build solid strategies and innovative approaches for our clients’ online marketing needs.