IchessU which stands for International Chess University are an online entity that specializes in chess education. The classes are online and use the in house developed Chess Learning Platform and Audio/Video interactive system. They teach kids, teens, juniors and adults. They also work with special needs populations, such as ADHD, Alzheimer´s and similar. IchessU teaches in group and private classroom settings.
IchessU was confused with so many SEO offers at hand. It was getting extremely hard to compare the proposals and make the right choice. They were very specifically looking for results vs. costs, i.e. volumes and their relevance to their business which impact the conversion rate and the cost for bringing and maintaining the traffic. After conducting a feasibility study, they decided to go with SEOValley because of the following reasons-
The goal was set to use 25 keywords to generate good volumes of targeted traffic. Any keywords related to the chess education are the most valuable. Keywords related to playing chess online will be probably lower ROI, but can attract higher amount of visitors, since playing is much more popular then studying. They set a goal to achieve 20-25 conversion per day and extensive weekly and monthly reporting covering all the activities we carry out. They also wanted us to consult on the new website under design.
Embarking on a 25 keyword campaign, SEOValley team draw up the plan -
Before hiring SEOValley none of the target keywords were rankings anywhere within the top 10 positions on any top search engines. We were able to beat out their main competitors on most high value keywords and achieve high rankings for most of the “chess learning” keywords.
|Improvement in Rankings for some of the core keywords on Google.com -|
|Online chess school||7||6||5||4||4||2|
|Online chess lessons||10||8||6||6||6||4|
|Learn chess online||8||9||7||8||7||6|
Improvement in the traffic on the website over the period of time -
|Baseline Status (May 2009)||September 2010|
|Total Visitors on the site||1,052||4,275|
|Referrals from Google (non-paid)||307||2,631|
|Referrals from Yahoo (non-paid)||113||171|
|Referrals from Bing (non-paid)||14||99|
|Top referral keywords||Ichessu Chess university Kids chess online chess attention deficit disorder||Learn chess Chess lessons Chess strategy Online chess|